Custom Brand Package
A
brand package is a collection of visual and strategic elements that define and maintain a company's brand identity. It ensures consistency across all marketing materials, helping businesses create a recognizable and professional presence.
What's included in a brand package?
LOGO DESIGNS
- Primary logo (main design used across most materials)
- Secondary logo variations (horizontal, vertical, icon-only versions)
- Favicon (small icon for website and apps)
- Black-and-white and full-color versions for versatility
CHARACTER/MASCOT DESIGN
A well-designed brand character or mascot can add personality, engagement, and recognition to your business. It helps create an emotional connection with customers and makes your brand more memorable. Let us help you design a character that:
- Aligns with your brand values, mission, and target audience
- Represents your industry (e.g., a friendly, animated water droplet for a car wash)
- Evokes positive emotions like trust, excitement, or professionalism
BRAND COLORS
- RGB, HEX, and CMYK Color Codes for accurate digital and print consistency
- RAL Color Conversions for metal and powder-coated surfaces, commonly used on car wash menus, signposts, overhangs, and car wash arch feet
- Color Usage Guidelines for digital applications, signage, and printed materials to ensure brand cohesion across all platforms
TYPEOGRAPHY & FONTS
- Primary fonts for headlines
- Secondary fonts for body text
- Web-safe and print-friendly font options for Google, Adobe, and Canva
BRAND RULES & GUIDELINES
- Website design and layout guidelines
- Social media templates and post designs
- Digital ads, banners, and email signature graphics
VISUAL ELEMENTS & ICONS
- Basic Wash: Water droplet icon
- Premium Wash: Foam & brush icon
- Underbody Rinse: Car with water spray
- Tire Shine: Wheel with shine effect
- Wax & Sealant: Shield with sparkle
- Membership Programs: VIP badge
SIGNAGE GUIDLINES
- Car Wash Signage: Directional signs, pricing boards, promotional banners
- Heavy Equipment Branding: Logos and colors on industrial machinery & tools
- Retail Displays & Printed Materials: Brochures, flyers, business cards
VISUALS & IMAGE RULES
- Preferred imagery style (e.g., happy people in clean cars)
- Opportunity to schedule a photo shoot to capture brand necessities like:
- Before/after shots of coatings & wash treatments
- High-quality, well-lit car wash bays, equipment, and customer interactions
DIGITAL MARKETING GUIDES
- Website design and layout guidelines
- Social media templates and post designs
- Digital ads, banners, and email signature graphics
CANVA GRAPHICS PACKAGE
Our Canva Clipart Graphic Package is a must-have for marketing teams! Get your icons pre-packaged for seamless upload to Canva, making it effortless to design professional marketing materials using one of today’s most powerful and user-friendly design tools.
Why a Brand Package Matters:
- Consistency: Ensures all materials look unified and professional
- Recognition: Helps customers identify and trust your brand
- Customer Trust: Builds credibility and fosters long-term relationships
- Increased Repeat Sales: A strong brand encourages customer loyalty and repeat business
- Efficiency: Speeds up marketing and design projects by providing pre-approved assets
- Cost Savings: Reduces marketing expenses by making your business more memorable and easily recognizable, minimizing the need for frequent redesigns
Brand Packages You Can Take To The Bank
(No, really!)
Some SBA and funding require a brand package and marketing examples. Our Brand Package, packages cover everything you need from funding and design to construction.
Brand Development & Case Studies
OhmCo’s comprehensive Brand Packages provide everything you need to establish a strong, professional identity—from design and marketing to construction-ready branding materials. If you want a car wash logo and brand that works as hard as you do, we’re here to make it happen. Whether you’re building a new wash, rebranding an existing one, expanding your business, or laying the groundwork for future success, OhmCo delivers branding that speaks for itself—and to your customers. Let’s create a car wash brand that drives loyalty, recognition, and profitability. Ready to get started? Contact OhmCo today!
Waves Express Carwash
DELAWARE
Waves wanted a brand that honored the ocean while standing out from local shops. When they asked OhmCo for ideas, Mel, an art major, envisioned incorporating The Great Wave off Kanagawa into a carwash brand. She crafted a timeless identity, blending classic art with modern wash design. From surfboard menus to vacuum station numbers, every detail reflects this unique vision, making Waves a memorable wash that bridges history and innovation.
WASH TYPE: 2 Location Express with Full Service Add-Ons
UNIQUE FEATURES:
- Two Locations in Delaware
- Wanted to use a teal powder coat on all metal
RESULTS:
- Went from zero user engagement to 15+ every day.
LOGO BEFORE & AFTER:
WEBSITE BEFORE & AFTER:
Johnson’s Car Wash
WAYNE, MICHIGAN
Johnson’s Car Wash needed a site that honored their legacy and iconic sign while transitioning to an express wash. We created a custom website with visuals matching their vintage branding, advanced SEO, and seamless Micrologic integration.
WASH TYPE: Full-Service Car Wash Converted to Express
UNIQUE FEATURES:
- Iconic Vintage Road Sign
- Family-Owned Since 1976
RESULTS:
- 85% increase in online traffic
- 9.3% boost in wash memberships within 6 months
LOGO BEFORE & AFTER:
WEBSITE BEFORE & AFTER:
Get A Brand Package
Website Quote
Full Design Access
It's your work and your carwash, so use what you've paid for! At OhmCo, everyone gets access to their designs with a Design.Lab subscription. Download and print whenever, wherever. If you don't have a printer, don't worry. We have wholesale printing options.
Ready to Elevate Your Business?
If you want a carwash logo and brand that works as hard as you do, let’s get started. Whether you need a rebranding or a redesign of your existing wash, building a new wash, or just dreaming big, OhmCo will deliver results that speak for themselves and to your customers.
