MEL OHLINGER Speaker @ SCWA & CEO OF OHMCO Event: Southwest Carwash Convention (SCWA) Location: Fort Worth, TX Date: Feb 25-27, 2026 AI & Carwash Digital Marketing Strategist Helping car wash operators build smarter, AI-powered businesses

SCWA 2026 Recap Location & Date: Fort Worth, TX Feb 25-27 2026 Who Attended: Mel Ohlinger, Mike Ohlinger With another SCWA conference under our belts, we can confidently say that this is one of our favorite shows and is a great way to kick off the year's trade show season. The only downside is flying out of Appleton --- our luck flying out of our regional airport and not hitting crippling delays or Home-Alone-worthy runs to make connecting flights has been...difficult.

Women In Carwash 2026 Location & Date: ClearWater, FL Jan 18-20 Who Attended: Mel Ohlinger, Mike Ohlinger, the KIDS Women in Carwash 2026: Sunshine, Mickey Mouse, and a Little Marketing Talk The 2026 Women in Carwash Conference brought us down to Clearwater, Florida this year. We decided to surprise the kids by bringing them along with us to take advantage of our time in Florida. We packed up the kids, booked the flights, and turned it into something a little bigger than a work trip. It was the kids' first time in Florida, and for Iona, her first time on a plane altogether. Watching her figure out what to make of that experience was worth the trip on its own. We spent a day at Disney before the conference kicked off, which was our first time there. Mike had been there as a kid, but being there as adults brings into focus the insane logistics behind the operation of the parks. Trying to see behind the scenes, looking for the signature paint colors that subconsciously indicates areas that your brain should ignore (spots that were under construction) was fun. The weather was a little dicey and cold (for Florida's sake), which made for some emergency sweatpant shopping, but it was a great day and night!

OhmCo Carwash Marketing 2025 Recap  Some things happened. And then a few more did. And even more after that. Busy. That's the word of the year, of 2025. Whenever people ask us how we are, how we're doing, how we've been, my brain immediately calls that word up out of the depths while my eyes automatically drift upwards in the same song and dance. "Busy, but good!". As a small business owner, every single year brings new challenges, new victories, new skull-splitting migraines, new successes --- but trying to reflect back on this year just brings a bit of an initial blank. It's like when someone runs up to you to ask you what your favorite movie of all time is and you have to stop for a moment and realize you're having a hard time naming any movie, much less your favorite. Mel and myself (this is Mike here, putting pen to paper) have routinely been catching each other in conversations with exclamations that usually start and end with " That happened this year?!". I just want to clarify --- I'm not painting this kind of busy as a bad thing. In the world of bizz, having an influx of amazing customers and engaging, challenging projects is about everything you can ask and hope for. We've been extraordinarily fortunate to be able to work with some of the most interesting, hard working, kindest people in this industry, and watching them operate and succeed over this past year has been amazing. Anyways, I'll keep this recap kind of short, because: Busy . It is Christmas break, the kids are home, and that beeping noise that's coming from the kitchen is just getting louder and not going away. If this is as far as you make it --- THANK YOU to all of the industry professionals, clients, and operators that we've had the pleasure of working with this past year. Thank you for the continued business, trust, and support. We are excited to continue to offer the tools and design to help your business succeed in the carwash industry and can't wait to see what we can pull off in 2026.

YOUR FACEBOOK AND INSTAGRAM CARWASH ADS CHEAT SHEET:

Wash Talk Wednesday: Don’t Get Scammed — How OhmCo Helps Car Wash Operators Avoid SEO Pitfalls Search engine optimization has become one of the most confusing—and most commonly exploited—areas of car wash marketing. Operators are flooded with unsolicited emails promising “guaranteed rankings,” claiming their site is “

Custom-Built Car Wash Systems & Digital Solutions: Why Top Operators Choose OhmCo for Websites, Branding, and Growth

CWe’re headed back to Atlantic City this October 6–8 for the 35th Annual Northeast Regional Carwash Convention (NRCC), and this year’s event is extra special: Mel Ohlinger, founder and CEO of OhmCo, is taking the stage. Yep — our very own leader will b

Car Wash Marketing Just Got a Little Trickier in Texas (and Beyond). What's in Texas SB140? SMS marketing has been a solid tool for operators to stay in easy contact with their members, sell washes, promote features, and send important site or weather updates. UNTIL NOW!

Explore how the 2025 LWF Growth Summit is helping car wash professionals grow as leaders, build stronger teams, and lead with purpose. Learn why this people-first event is worth your attention.

Join OhmCo at the 35th Annual NRCC in Atlantic City, October 6–8, 2025. Don’t miss Mel Olinger’s live session on how to fix the website mistakes that are costing your car wash customers.

Struggling to increase membership sales? Gaffney Consulting provides hands-on training and proven strategies to help car washes grow recurring revenue.

OhmCo, the design-focused digital marketing agency for the car wash industry, is proud to announce a new strategic partnership with CarWashApp.com, a brandable, progressive web app built to help car washes of all types and sizes run their memberships, promotions, and online sales. This partnership...

At this year’s Car Wash Show in Las Vegas, Mike and Mel Ohlinger proudly presented OhmCo’s full suite of marketing and design services tailored specifically for the car wash industry. Their booth—an inflatable showstopper—set the stage for showcasing OhmCo’s creative approach and industry expertise. OhmCo offers a wide range of services designed to help car wash operators stand out and scale up, including: Custom websites built for conversion Branding and logo design Signage, menus, and printed materials Social media graphics and video production Email marketing campaigns and blog content SEO optimization and digital analytics

Last week, Mel and I had the chance to attend the Heartland Car Wash Show in Council Bluffs, Iowa—a regional event that’s trying to find its footing again after a few bumpy years. If you’ve never been, the Heartland Show has historically drawn together car wash professionals from across the Midwest, but this year’s event came with some caveats. While it wasn’t the most polished affair we’ve attended, we walked away with the impression that there’s real potential for this show to evolve into something meaningful. That is, if the organizers can push through the growing pains.

Google is updating its Ads Transparency policy in May and June 2025. Here's what car wash advertisers need to know to keep their payer name and billing details accurate.

Precision, Pressure, and a Pitch: The Allen Jones Legacy