search engine optimization
Get Your Target Audience To Your Website
We offer SEO on-page and off-page to increase the visibility of your website. On-page are changes made to the website, and off-page are actions outside the website to strengthen it. We conduct thorough analyses of the keywords we will focus on, as well as analyses of the website, the market and competitors, among other things. After that, we create an action plan for how the website should be optimized so that you can be seen higher on the keywords that are important to your business and to get increased traffic from the relevant target group. Google updates its algorithms several times a year, so search optimization needs to be updated to maintain a competitive advantage.
Want an SEO report for you carwash website to see how you can improve?
GET AN SEO REPORT FOR $199
or just $99 for Web.Lab clients!
Carwash Website SEO & Data Analysis
SEO & UX/UI WEBSITE DESIGN SPECIALISTS
Ever wonder why our websites rank so well? It’s simple—we’ve been mastering SEO since before it even had a name. Since we started building websites in 2007, we’ve learned a thing or two about what works.
Want to see how your website measures up? Our detailed SEO reports break it all down for you: where your site stands now, what’s holding it back, and what you can do to climb higher in search results. If more traffic is your goal, just follow the steps in the report to fix issues and boost your rankings. Think of an SEO report as your secret weapon—take it to your next meeting, armed with expert insights and actionable recommendations to help your website stand out.
FRONT PAGE
Want to run your own website but need carwash-specific tools?
We’ll build you a custom site — or you can create your own using our industry-ready templates. Either way, you get all the premium features top brands use, at one affordable monthly rate.
WHAT’S INCLUDED:
Website Package Includes:
✔ Cloud-based Web.Lab platform
✔ Drag-and-drop editor
✔ 2 user logins (more available)
✔ SSL certificate
✔ Dual AWS hosting (primary + backup server)
✔ Built-in analytics
✔ Custom website design available (billed separately)
WHO IT’S FOR:
• Carwashes with in-house marketing or design teams;
• Operators who want full control over their website;
• Teams managing websites on a budget;
• DIYers who still want pro-grade tools.
ABOUT FRONT PAGE:
The perfect starting point for a pro-grade carwash website. Front Page gives you full control on our industry-specific Web.Lab platform — with all the premium features top brands use, from secure hosting and mobile optimization to built-in SEO tools and analytics. We’ll design it for you, or you can use our ready-made templates to DIY without sacrificing quality. Affordable, fast, and built to grow with you.
FEATURE
Need a pro tech and design team in your corner? Our Feature Package
gives you everything from Front Page, plus priority access to OhmCo’s design and tech experts, ready to step in when you need creative muscle, technical backup, or help connecting platforms.
WHAT’S INCLUDED:
Includes everything in Front Page PLUS+
✔ Priority access to OhmCo’s tech support + design teams;
✔ Custom carwash templates & layouts;
✔ ADA compliance + CALOPPA privacy tools;
✔ SEO tools, metadata editor, & AI content generator;
✔ Real-time analytics (Snowplow, Google Analytics, Tag Manager);
✔ Unlimited image and file storage;
✔ Multi-user logins & collaboration features;
✔ Auto core updates and analytics sent monthly or weekly;
✔ Get help integrating social, carwash technology, maps, forms, and more!
WHO IT’S FOR:
• Operators without in-house design or dev help;
• Locations looking for regular updates and expert support;
• Washes ready to grow memberships and improve local visibility;
• Carwashes that want a modern, secure, and scalable digital foundation.
ABOUT FEATURE:
Feature is the sweet spot — the package that gives you a custom, high-performance carwash website and a professional team on call to keep it running at its best. You still have full control with our easy drag-and-drop platform, but now you’ve also got priority access to OhmCo’s designers and tech specialists whenever you need them.
From polishing up your homepage to troubleshooting a tricky update, our team handles the heavy lifting so you can focus on washing cars and growing memberships. Feature blends DIY freedom with white-glove support — fast, flexible, and built to keep your website looking fresh, loading fast, and ranking higher. Once you’ve got this level of backup, you’ll wonder how you ever ran your wash without it.
SPECIAL EDITION
For regional and national carwash brands needing more than one website, our Special Edition package delivers a powerful, scalable web network with team logins and local customization to keep every location on-brand, connected, and ready to grow.
WHAT’S INCLUDED:
Includes everything in Front Page and Feature PLUS+
✔ VIP access to OhmCo’s top-tier tech support + creative design team
✔ A powerful, network-ready framework built to run multiple carwash websites with ease
✔ Consistent, shared branding with room for full local customization
✔ Centralized control for your brand, with the flexibility each location needs
✔ Franchise-friendly workflows and approval systems to keep everything on track
✔ Unlimited expansion potential (custom pricing for larger networks)
✔ White-label capabilities for agencies, distributors, and enterprise reporting
✔ Quarterly strategy + growth sessions to keep your network ahead of the curve
WHO IT’S FOR:
• Regional carwash brands
• National carwash brands
• Multi-location operators
• Franchise networks
• Manufacturers or Distributors supporting multiple washes
ABOUT SPECIAL EDITION:
Your brand isn’t one-size-fits-all, but your website should look and feel like it. Special Edition gives you a network of fully connected sites — each locally customizable but centrally controlled — so every location stays on-brand and high-performing. Perfect for regional powerhouses, national brands, and franchise networks, this package comes with VIP access to OhmCo’s top-tier design and tech teams, franchise-ready workflows, unlimited expansion potential, and white-label reporting for agencies or distributors. It’s the smartest, most scalable website system in the carwash industry — built to keep your entire network polished, protected, and ready to grow.
Data-based decisions
From analysis to results
Data tracking is the foundation of digital marketing, and we always review that the correct data is being tracked. We also implement multiple measurement points if there is a need for more specific data. Since each company is unique, we have different methods for how we work with tracking, and also set up our own calculations and calculations with relevant data for your business. The data that is then presented in the statistical compilation is based on what is relevant to your business. In addition, we have ongoing dialogues with the companies we collaborate with regarding analyses and insights.
More than just numbers
We place a strong focus on not only collecting accurate data, but also analyzing what the numbers actually say. That's why we continuously work to adjust and optimize tracking based on insights that emerge over time. We ensure that tracking is dynamic and adaptable as your business develops, campaigns change or new goals are set. By connecting the data to concrete business goals, we can prioritize the right measurement points and thus also deliver more accurate analyses.
SEO vs. Google Ads
-> With search engine optimization (SEO), you can appear high on Google without having an ad.
-> With Google Ads, you pay to appear high on Google.
SEO provides long-term visibility without having to pay per click. By optimizing your website and other channels, you help Google understand what your business does and what areas of expertise you have, which increases the chances of ranking high on relevant search terms and driving stable organic traffic.
Although SEO takes time, especially in competitive industries, it is an investment that yields lasting results. Temporary efforts with paid ads can provide faster visibility, but by prioritizing SEO, you build a strong foundation that ensures that your website continues to attract visitors without ongoing advertising costs.
We'll help your site stand out
We're a group of experienced, been there, done that SEO experts. With over 25 years of combined experience, we've got the market know-how to help companies from every industry rank higher on Google and increase on-site conversion. Our company's mission is to help any business shine brighter with a custom SEO plan and optimization. We're data driven, and we work with full transparency.
So you're in good hands.
How can we help your car wash business grow?
OhmCo SEO specializes in tailoring strategic search engine optimization techniques to help you efficiently identify and reach your target audience online. By optimizing your website for search engines, we can enhance your online visibility and attract more potential customers to your business. Our proven SEO strategies are designed to drive organic traffic to your website, resulting in increased leads, conversions, and sales. With OhmCo SEO by your side, you can elevate your online presence, connect with your customers more effectively, and achieve sustainable growth for your business.
On-site SEO
At OhmCo Carwash Marketing, we shine bright by building the best carwash websites that elevate the wash and water industry through social media, digital marketing, cohesive branding, new technology, and great ideas. Our on-site SEO expertise ensures your website is optimized according to the latest HTML and content SEO guidelines. We research your industry, current site, and competitors to create a results-driven optimization plan that sets your carwash business apart.
Off-site SEO
Off-site SEO is about actions people take on other sites or platforms, that impact your own site's ranking in Google SERPs for relevant searches.
With off-site SEO, we build your site's domain authority, and aim to have online users show to search engines they trust and share your site. On-site and off-site SEO strategies work together to let Google know your site is valuable, credible, and worth sharing.
Google Ads campaigns
Take advantage of Google's far and reaching platform to advertise your product or service on Google search results pages, videos, mobile apps, other sites and more.
Our team will ensure you get the maximum reach and return on investment. We'll customize your advertising objective, plan a brand strategy, and help you decide how long you'd like your campaigns to run for.
Our ad campaign service will give your site:
- High quality traffic
- Higher click-through rate (CTR)
- Better paid search SERP ranking
- Overall higher quality score
Google Analytics & Data Collection
All websites launch with integrated Snowplow Analytics for easy customer behavior tracking, but we also seamlessly integrate with Google Analytics, Google Search Console, and Google Tag Manager for enhanced data collection so you can get next-gen digital analytics and real-time insights and compliance-friendly tracking from your data warehouse. Ready to upgrade your analytics game? Let's go!
All our websites are built with Snowplow Integrated Data Collection, but we also use Google's tool for tracking and analyzing site performance. More data means better results! Then we use those stats to identify trends and opportunities in how site visitors interact with your sit e and get a current view of your site's performance, and to track the shift in site stats once our SEO work kicks into high gear. Want more? We can generate customized weekly and monthly reports on your site's performance. So you can always know what's going on, and see the progress of your site's performance over time.
Team Access
Get access to your own website with team logins so you and your team can update the site with ease. No need to wait for a web designer. Set-up accounts for multiple users to access and manage your website with ease, plus with a comments and tracking features to oversee changes instead of waiting on a web designer.
Crazy Cat Carwash
With an SEO report, we found that their website was not working, not ranking, and not able to be crawled by any search engine. After running through the issues, we found a rebuild would be more cost effective. After launching the new site, Crazy Cat Carwash went from zero website visitors to 90 in the first week right after launch. Now they're able to open their third location without having to worry about customers finding them online.
Petit Auto Wash Equipment
We started working with Petit five years ago by designing their cover feature for a carwash industry magazine, PC&D. After our first project we started to rebuild their website and fill it up with ways to get information about the carwash directly to car washers. Within 4 months of launching the new website, website traffic was off the hook! We managed to beat website traffic and leads for every inbay automatic manufacturer in the USA, and sales reflected accordingly.
Wash Associates
They started with one location and within a few years have grown to five locations! We redid their website early on and switched it from an easy build site to one that matched their brand and was packed with SEO goodies. Within the first month, their car washers started going to the website to manage their memberships instead of to the wash and now their websites do the work of one full employee while the company continues to grow and make cars shine.
Our Process
custom designed carwash websites
1. Needs analysis
We start with a needs analysis to create an understanding of the company's needs and goals going forward.
2. Setup & ongoing optimization
After an analysis, the marketing is set up and then ongoing optimization is carried out to constantly work to improve results and make new decisions based on the statistics that come in.
3. Reconciliation & statistics compilation
In addition to sending out statistics compilations, we have joint reconciliations where we review statistics, what has been done and the plan going forward.
Crazy Cat Carwash
With an SEO report, we found that their website was not working, not ranking, and not able to be crawled by any search engine. After running through the issues, we found a rebuild would be more cost effective. After launching the new site, Crazy Cat Carwash went from zero website visitors to 90 in the first week right after launch. Now they're able to open their third location without having to worry about customers finding them online.
Petit Auto Wash Equipment
We started working with Petit five years ago by designing their cover feature for a carwash industry magazine, PC&D. After our first project we started to rebuild their website and fill it up with ways to get information about the carwash directly to car washers. Within 4 months of launching the new website, website traffic was off the hook! We managed to beat website traffic and leads for every inbay automatic manufacturer in the USA, and sales reflected accordingly.
Wash Associates
They started with one location and within a few years have grown to five locations! We redid their website early on and switched it from an easy build site to one that matched their brand and was packed with SEO goodies. Within the first month, their car washers started going to the website to manage their memberships instead of to the wash and now their websites do the work of one full employee while the company continues to grow and make cars shine.
Seamless Integration with All Carwash Systems
Web.Lab seamlessly integrates with major car wash technologies like Rinsed, OptSpot, Micrologic, DRB, Sonny’s, and more. Don’t see your system? Web.Lab adapts to your operations, streamlining automation and integration to support your wash without adding extra work.
A Platform Built for Car Wash Operators
Web.Lab is OhmCo’s proprietary platform, specifically designed to integrate with car wash technologies like DRB, Sonny’s, Rinsed, Washify, and more. From the moment we start designing your site, every feature is tailored to fit your business.
Custom Design Meets Effortless Management
Want a one-of-a-kind site? Our expert design team will craft a website that reflects your brand and works seamlessly with your existing systems. Need an easy-to-manage platform? Our drag-and-drop editor makes updates simple, no matter your tech skills
Luxury Features As Standard
Elevate your business with a sleek, high-performing website designed to attract customers, boost revenue, and leave a lasting impression.
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