Carwash Social Media Marketing
Social Media Marketing That Works While You Wash.
Built like a classic ad agency but powered by modern technology and tools. Co.Lab gives your carwash strategic social media power that’s smart, stylish, and always
on the air.
ON AIR
Manage all your social media accounts in one place with a platform built to make carwash marketing easy.
You’re on air!
WHAT’S INCLUDED:
Package Includes:
✔ Full access to OhmCo's Co.Lab → a carwash social media studio to help you plan, create, publish, and track marketing content.
✔ Connect unlimited social media accounts (multiple Facebook accounts, Instagram, Google, TikTok, LinkedIn & more!)
✔ 2 secure team logins (each additional login $3/month).
✔ Built-in post approval system to review, approve, or request edits with your manager, marketing team, and/or investors before anything goes live.
✔ Post recycling tools and content library with tagging system to keep your content organized and your best content in rotation.
✔ Built-in UTM tracking and branded link shortener with tracking to get clear analytics on every post.
✔ Organized content calendar with visual campaign tracking and scheduling notifications.
✔ Real-time analytics dashboard to track post performance.
✔ Manage and protect all your social media accounts (except Twitter — that’s an Elon thing, not an us thing).
WHO IT’S FOR:
• Carwash teams with someone in-house managing social
• Carwash Operators who want to DIY but need real tools to keep social media from being a fulltime job.
• Carwashes who want to secure their digital assets and are trying to keep their monthly technology costs under control.
• Locations who value control, security, and speed for accessing digital accounts.
• Anyone tired of juggling logins and jumping between apps or who has lost social accounts with staff changes.
ABOUT ON AIR:
There’s a one-time setup fee and a 3-month minimum commitment. Why? Because organizing your accounts, securing your digital presence, and building a smooth workflow takes a little upfront elbow grease — but it’s worth it.
Co.Lab ON AIR lets you manage all your car wash’s social media in one place, with a smart, secure platform built for operators who want control without the chaos.
Whether you're a solo operator or have a team behind you, this DIY studio gives you everything you need to confidently plan, post, and protect your brand, no outsourcing required. It's power, precision, and peace of mind — all at your fingertips.
BROADCAST
Keep your carwash’s social media active, protected, and on-brand with weekly content and consistent, messaging across all platforms.
WHAT’S INCLUDED:
Includes everything in On Air PLUS+
✔ Access to a OhmCo's Social Media and Tech Support teams.
✔ 3 custom-designed posts per month (1 per week)
✔ Seasonal campaign tie-ins (holidays, promos, wash club pushes)
✔ 1x/month comment & message check-in
✔ Unlimited post scheduling + AI-powered content generation
✔ Full analytics dashboard access through team logins.
✔ Light social inbox to monitor comments and messages.
✔ Built-in watermarking to protect your branded content.
✔ Hashtag suggestion tool to boost your reach on current media trends.
WHO IT’S FOR:
• We built this for the self-serve/inbay automatic model but it’s for any carwash owners and/or managers who want consistent, professional content without doing it themselves.
• Operators who don’t have their own marketing department and just need a reliable team to keep social alive, aligned, and on-brand.
• Locations ready to stay visible in their local market with a steady, strategic posting schedule.
• Ideal for single-location washes or operators building toward growth
ABOUT BROADCAST:
The Broadcast package is your social media programming schedule. We take the wheel and ensure your brand stays active, aligned, and engaging — without you having to manage every post.
With weekly, customized content crafted and scheduled by OhmCo, your car wash gets consistent visibility and professional messaging across every platform — all backed by a strategy designed for the industry.
This package is ideal for staying present without hiring in-house help — and for building trust through every scroll while still keeping all marketing efforts, small, cost-effective, and manageable.
FREQUENCY
Turn up the volume with more content, more visibility, and more support. Designed to keep carwashers coming back.
WHAT’S INCLUDED:
Includes everything in On Air and Broadcast PLUS+
✔ 1 short-form video ad per month (edited from your footage — perfect for Reels, TikToks, and Stories)
✔ Up to 3 additional custom-designed posts per month (for a total of 5)
✔ 1 boosted post or ad/month ($75 ad spend included)
✔ Comment and message monitoring and/or customer emails.
✔ Monthly performance report with data insights + next-step suggestions or campaign suggestions and planning.
✔ 2 additional team logins (4 total; extra logins $3/month).
✔ Multi-location coordination support (up to 3 locations).
✔ Optional Add-Ons like a weekly feature in Car Wash Anything Vendor Day, a Talk Car Wash Vendor Day, or press releases to carwash media centers.
WHO IT’S FOR:
• Carwash operators and teams who want to grow memberships and local traffic
• Multi-location washes looking for centralized, professional marketing support
• Owners who are ready to incorporate video and paid ads into their strategy
• Anyone looking for more frequent, higher-quality content with built-in performance monitoring
ABOUT FREQUENCY:
The FREQUENCY package is built for growth. Whether you’ve outgrown basic posting or want to start running ads and adding video, this plan adds more touchpoints, more tools, and more reach — without adding hours to your day.
With custom content, short-form video, and weekly engagement tracking, your social channels won’t just stay active — they’ll start working harder for you.
More signal. More visibility. More customers
CHANNEL ONE
Why hire one person when you can have a full creative studio? With Channel One, you get strategic campaign management, paid ads, hands-on execution, and multi-platform content — all tailored for the carwash industry.
WHAT’S INCLUDED:
Includes everything in On Air, Broadcast, and Frequency PLUS+
✔ 2 additional short-form video ads per month using your video content (4 total — ideal for Reels, TikToks, and Stories)
✔ Loyalty, referral, and/or review campaign setup + monthly management
✔ 1 additional boosted post or ad/month ($350 total ad spend included)
✔ Google Business profile integration + review management.
✔ Human search monitoring (brand name, review sites, and online mentions)
✔ Facebook Event creation and management
✔ Meta retargeting ad setup
✔ 1 custom landing page, blog, or promo funnel per month
✔ SMS or email campaign copywriting to compliment current campaigns.
✔ Promotional campaign strategy and onsite signage design support
✔ Monthly strategy calls + weekly performance tracking
✔ Priority access to OhmCo’s tech support team.
✔ Optional add-ons like photoshoots, weekly feature in Car Wash Anything Vendor Day, monthly spotlight in Talk Car Wash Vendor Day or a press releases sent to carwash media outlets
✔ Skip the queue and get priority access to OhmCo’s creative design team, ad planning support, technical help, and discounted campaign printing through our wholesale partners.
WHO IT’S FOR:
• Carwash owners who want agency-level marketing without hiring in-house
• Operators ready to scale membership growth, loyalty, and community visibility
• Multi-location businesses that need everything managed for them
• Founders who want a dedicated creative department working behind the scenes
ABOUT FREQUENCY:
Channel One replaces or suppliments the need for a full-time hire with an experienced media department that delivers real results. From brand campaigns to video content, ads, and landing pages, we keep your carwash visible, growing, and professionally supported. This is our all-in-one solution — designed to make your social media a real revenue-driving machine.
FULL NETWORK
Built for high-volume, multi-location carwashes — this premium package delivers yearly strategy, campaigns, holiday content, paid ads, and full creative support with secure logins, approvals, and results-driven execution.
WHAT’S INCLUDED:
Includes everything in On Air, Broadcast, Frequency, and Channel One PLUS+
✔ Custom-designed posts every month to meet the needs of the strategy and campaign.
✔ Up to 4 short-form video ads/month (Reels, TikToks, Stories — created from footage OR filmed on-location quarterly)
✔ Complete social media management — we write, design, schedule, monitor, and respond
✔ Full inbox and review response service (Google, Facebook, Yelp)
✔ Advanced retargeting — including email list custom audiences, lookalikes, and offline conversion tracking
✔ Multi-location support for up to 5 washes (custom pricing for more)
✔ Franchise-ready workflows — custom templates, regional targeting, and approval flows
✔ Monthly PR writing and press placement — carwash media + local business outlets
✔ Monthly blog and/or newsletter copywriting for SEO, engagement, and brand-building
✔ Dedicated strategist + creative lead with weekly performance reviews
✔ Asset management & cloud storage for all photos, logos, and brand files
✔ Unlimited internal creative requests (within your package hours)
✔ White-labeled reporting available for distributors, agencies, or management groups
✔ Optional add-ons like a yearly on-site content shoot (travel included for up to 3 locations)
WHO IT’S FOR:
• High-volume carwashes and regional brands that need a marketing team, not a tool
• Operators with multiple locations or franchises that want full-service execution
• Owners who need everything handled — from content to customers to campaigns
• Distributors or management companies offering marketing support to multiple sites
ABOUT FREQUENCY:
This is our top-tier partnership and it is designed for carwashes that are scaling fast and need a marketing team that can keep up. From social media to signage, campaigns to customer reviews, EXECUTIVE CONTROL gives you a fully managed marketing department without building a full in-house team..
It’s our best thinking, best tools, and best team — on call and on brand for you.
TECH SUPPORT
Need help during a live screen share or want expert guidance in real time? Our remote tech support includes video chat training, troubleshooting, and personalized consultation. Whether you're setting up Google accounts, fixing email issues, or untangling hosting and ad tools, we’ll walk you through it step by step.
2.5-hour minimum per session.
Social Media FAQs
Co.Lab
is your carwash’s secret weapon for social media! With easy scheduling, powerful analytics, and car wash pro support, we make social media marketing easy. Whether you have 1 or 100 locations,
Co.Lab
is affordable, user-friendly, and ready to shine!
What kind of content actually works?
Oh geeze, that’s a hard question. The internet is a weird place and changes so fast! Sometimes it’s a scary Barbie doll, sometimes it’s a kid getting hit on the head with a lizard. With OhmCo, you get custom graphics, short videos, promos, and seasonal posts — all made to stop the scroll, build your brand, and drive traffic. We track what works, then do more of that.
Why use a platform instead of posting on each account?
Because logging in and out of every account is a time-wasting nightmare. With Co.Lab, you can plan, schedule, and post to all your accounts in one place — plus track results, store content, and keep your brand consistent without juggling a million tabs.
co.lab plays nicely with...
Everything! Co.Lab is easy to use, affordable, and packed with powerful, time-saving features with support from carwash industry professionals.
Social Media Add-Ons
Level up your social media with package add-ons like holiday campaigns, specialty graphics, Vendor Day posts, and more — perfect for giving your content an extra boost when it counts.
Questions?
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