Why We’re Headed to Atlantic City for the 35th NRCC — And Why You Should Too
Why We’re Headed to Atlantic City, NJ for the 35th NRCC
And Why You Should Too
We’re headed back to Atlantic City this October 6–8 for the 35th Annual Northeast Regional Carwash Convention (NRCC) — and this year’s extra special: Mel Olinger from OhmCo is taking the stage.
Yep, you read that right. Our very own founder will be sharing the mic alongside some of the top minds in the industry.
Mel's Topic? Websites That Actually Work
Mel’s session is called “Why Your Website is Costing You Customers (and how to fix it)”, and it’s built for operators who are ready to stop treating their website like an afterthought — and start treating it like a revenue stream.
Whether you’re launching your first location or managing a growing brand, you’ll leave with actionable strategies to:
- Fix what’s broken on your current site
- Avoid the top five mistakes we see over and over
- And finally, turn your website into your best-performing location
It’s fast-paced, practical, and (of course) kind of fun.
The Education Hits Different
What makes NRCC stand out? The education is unsponsored. That means every speaker is there to teach — not pitch. From sales and signage to site design and staff training, these sessions are full of actionable, practical insight. We’re especially excited for:
- Garry Ridge, former CEO of WD-40, delivering a powerful keynote on leadership and building trust
- Col. Pilar McDermott teaching how to have tough-but-necessary conversations with your team
- And yes — we’re even speaking! Our own Mel Olinger will cover how your website might be costing you customers (and what to do about it)
Our Favorite Session? The Virtual Carwash Tour
Every year, Suzanne Stansbury curates an epic virtual tour of some of the most innovative car washes from around the world. This year’s lineup includes locations from the Netherlands, Canada, Georgia, and Pennsylvania.
“It’s always packed,” Suzanne says. “People look forward to it. You barely see anyone on their phone — they’re all watching.”
We’re already blocking our calendar for that one.
More Space, More Connections
This year, the show floor expands to over 54,000 square feet — and there’s a clear focus on connection. More informal meetups. More social events. More chances to build relationships with vendors, operators, and leaders you’ve only known by name. And did we mention the food? From hot breakfasts to the Simoniz Celebration, we’re not complaining. Whether you're running a single site or scaling a multi-location brand, the NRCC is where real conversations happen — and where growth begins.
We’ll see you in Atlantic City.
NRCC Is More Than a Trade Show
If you’ve never been, NRCC isn’t just booths and brochures. It’s packed with education that isn’t sponsored — which means every speaker is there to teach, not sell. The sessions are useful, the people are real, and the connections are the kind that actually lead to results.
Plus:
- Garry Ridge, former CEO of WD-40, is this year’s keynote
- Col. Pilar McDermott will train leaders on how to have hard conversations
- The Virtual Carwash Tour is back (and it’s always packed)
- And there’s more food, more networking, and more energy than ever
👋 Stop by our booth. Grab a coffee. Let’s talk carwash websites, marketing, and how to make your digital presence as strong as your wash.
🔗
Register at
nrccshow.com
📰 Want to learn more? Check out
https://nrccshow.com/
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