OhmCo - previously rule of design - carwash marketing and blogging

Why the 2025 LWF Growth Summit Matters for Car Wash Leaders

Mel Ohlinger • July 8, 2025

Why the 2025 LWF Growth Summit Matters for Car Wash Leaders

Where Real Car Wash Leadership Meets Real-World Strategy

At OhmCo, we’ve worked alongside car wash owners, operators, and growing teams long enough to know one thing for sure: The biggest factor in a car wash’s long-term success isn’t equipment or marketing—it’s leadership.


That’s why the 2025 LWF Growth Summit caught our attention. Happening September 22–23 in Arvada, Colorado, this two-day event from Leadership Worth Following (LWF) is built for car washers, by car washers and focused entirely on helping car wash professionals lead with clarity, confidence, and impact.

Why This Summit Stands Out

Unlike most industry events that center around new tech or flashy tools, the Growth Summit is all about people—and the power of investing in them. Whether you’re an owner, site leader, or emerging team member, the event is designed to help you grow in your role and lead your team with intention. From peer roundtables to breakout sessions on team dynamics, sales, and culture-building, the focus is clear: help car wash leaders become people worth following.

Speakers from Across the Industry:

LWF has put together a strong lineup of speakers including:


  • Nick Lopez, Bubble Bath Car Wash
  • Amanda Beckett, Paek Group
  • Destiny Baker, Mammoth Holdings
  • Ryan Easter, The Allied Advantage
  • Matt DeWolf, MK Quinn Media


Attendees will also receive the LWF Growth Guide, a post-event workbook designed to help bring insights back to the business and put them into action.


SIGN UP

The Bottom Line

If you're serious about growing as a leader—or developing a team that drives your business forward—the 2025 LWF Growth Summit deserves your attention.


We all know that equipment matters, marketing matters, and customer service matters. But when it comes down to it, the real differentiator in a car wash business is your people. And yet, finding real, actionable leadership development in this industry isn’t easy.


That’s exactly what makes the LWF Growth Summit different.


Built for car washers, by car washers, this event brings together forward-thinking professionals who are committed to growth, culture, and impact. It’s not about buzzwords or hype—it’s about practical leadership strategies you can take home and put to work.


Whether you’re just stepping into a leadership role or have years of experience, this summit is designed to challenge your thinking, unlock your potential, and help you build teams that lead with purpose. You’ll be surrounded by a community of peers who push each other to grow—not just professionally, but personally.

Through keynote sessions, breakout discussions, and peer-led roundtables, attendees will explore what it really means to lead with curiosity, commitment, and empowerment. You’ll leave with more than just inspiration. You’ll leave with a plan.


👉 Learn more or register here: https://www.leadershipworthfollowing.org/


We’re excited to see how this event continues shaping the future of the car wash industry through people-first leadership—and we’ll be cheering on everyone who chooses to grow.

SIGN UP

SHARE ONLINE

By Mel Ohlinger January 18, 2026
YOUR FACEBOOK AND INSTAGRAM CARWASH ADS CHEAT SHEET:
Wash Talk Wednesday: Don’t Get Scammed — How OhmCo Helps Car Wash Operators Avoid SEO Pitfalls

Sear
By Mel Ohlinger December 12, 2025
Wash Talk Wednesday: Don’t Get Scammed — How OhmCo Helps Car Wash Operators Avoid SEO Pitfalls Search engine optimization has become one of the most confusing—and most commonly exploited—areas of car wash marketing. Operators are flooded with unsolicited emails promising “guaranteed rankings,” claiming their site is “
By Mel Ohlinger December 11, 2025
Custom-Built Car Wash Systems & Digital Solutions: Why Top Operators Choose OhmCo for Websites, Branding, and Growth
Based on Mel Ohlinger’s 2025 NRCC Presentation in Atlantic City
By Mel Ohlinger October 29, 2025
CWe’re headed back to Atlantic City this October 6–8 for the 35th Annual Northeast Regional Carwash Convention (NRCC), and this year’s event is extra special: Mel Ohlinger, founder and CEO of OhmCo, is taking the stage. Yep — our very own leader will b
Car Wash Marketing text msg marketing
By Mike Ohlinger September 8, 2025
Car Wash Marketing Just Got a Little Trickier in Texas (and Beyond). What's in Texas SB140? SMS marketing has been a solid tool for operators to stay in easy contact with their members, sell washes, promote features, and send important site or weather updates. UNTIL NOW!
NRCC 35th anniversary banner
By Mel Ohlinger July 8, 2025
Join OhmCo at the 35th Annual NRCC in Atlantic City, October 6–8, 2025. Don’t miss Mel Olinger’s live session on how to fix the website mistakes that are costing your car wash customers.
Looking to boost car wash memberships? Gaffney Consulting delivers expert sales training and on-site
By Mel Ohlinger July 8, 2025
Struggling to increase membership sales? Gaffney Consulting provides hands-on training and proven strategies to help car washes grow recurring revenue.
carwash app logo with ohmco
By Mike Ohlinger June 16, 2025
OhmCo, the design-focused digital marketing agency for the car wash industry, is proud to announce a new strategic partnership with CarWashApp.com, a brandable, progressive web app built to help car washes of all types and sizes run their memberships, promotions, and online sales. This partnership...
At this year’s Car Wash Show in Las Vegas, Mike and Mel Ohlinger proudly presented OhmCo’s full suit
By Mike Ohlinger May 21, 2025
At this year’s Car Wash Show in Las Vegas, Mike and Mel Ohlinger proudly presented OhmCo’s full suite of marketing and design services tailored specifically for the car wash industry. Their booth—an inflatable showstopper—set the stage for showcasing OhmCo’s creative approach and industry expertise. OhmCo offers a wide range of services designed to help car wash operators stand out and scale up, including: Custom websites built for conversion Branding and logo design Signage, menus, and printed materials Social media graphics and video production Email marketing campaigns and blog content SEO optimization and digital analytics
More Posts