Co.Lab - Social Media Marketing
arwash Social Media Marketing Built for Operators
Outsource your social media OR run it in-house with professional social media marketing tools built for carwashes.
2 Ways to Win
One place to plan, schedule, review, and track your social media. Plan content, schedule posts, review approvals, and protect your accounts from one place. Upgrade to a social media package and get custom content, and flexible workflows.
JUST THE TOOLS.
For operators who want to DIY.
Everything you need to run your own social media like a PRO... without juggling passwords, spreadsheets, or five different apps.
DONE FOR YOU.
For operators who'd rather not.
We create the content, write the captions, schedule the posts, and keep everything moving. You review, approve, and get back to running your carwash.
DIY SOCIALS
It's like having a super utility belt.
Get the Co.Lab social media tools in your hands. Run your social media in-house with professional-grade tools built for carwashes. Plan content, schedule posts, organize approvals, and track performance from one place (without juggling five different apps).
For 1–2 locations. Additional locations: $25/mo each.
WHO MAKES THE POSTS?
You do.
Post when you want, as often as you want. We provide the system, organization, and publishing tools, your team handles the content.
Perfect for washes with someone already managing marketing in-house.
WHAT'S INCLUDED?
• Full access to the Co.Lab social media platform
• Connect all your social accounts in one place (Facebook, Instagram, Google, TikTok, LinkedIn, YouTube, Nextdoor, Pinterest, and more)
• 2 secure team logins included ($5/mo per additional user)
• Built-in approval workflows for owners, managers, and team collaboration
• Content library and campaign calendar for planning, scheduling, and organizing content
• Tags and organization systems that make it easy to find and reuse content year after year
• Reusable post storage and content management tools
• UTM tracking and branded link shortener
• Real-time analytics and performance dashboard
• SMART scheduling powered by AI that learns when your audience is most active and automatically improves post timing over time
• Digital account security, organization, and recovery support
WHO IT'S FOR:
• Carwash teams doing their own marketing
• Operators tired of social media chaos
• Anyone who’s ever lost Facebook access after an employee quit
• Owners juggling multiple locations and too many logins
• Teams that need structure without needing a full agency
prices & packages
PICK YOUR SOCIAL MEDIA MARKETING PACKAGE
8 posts / mo.
Like working with Clark Kent.
Stay visible without doing it yourself.
Consistent, professional social media content for carwashes that want to stay active online without managing everything in-house. Custom-designed posts, written in your brand voice, planned and scheduled for you each month.
For 1 brand location. Additional locations: $159/mo each.
WHO MAKES THE POSTS?
We do.
Our team designs, writes, schedules, and organizes your monthly content. You review and approve everything in one place before it goes live.
Includes a mix of graphics, carousels, stories, short videos, promotions, and seasonal content tailored to your wash.
WHAT'S INCLUDED?
Everything in Starter, plus:
• 8 custom-designed posts per month
• Captions written in your brand voice with hashtag research
• Publishing to Facebook, Instagram, Google Business, NextDoor, TikTok, LinkedIn, and YouTube Shorts
• 1 Round of revisions before posts go live
• Monthly content calendar for easy review and approvals
• Light comment and message monitoring (weekly)
• Seasonal campaign support for holidays, promotions, and wash club pushes
• Watermarking and branded asset protection
• Organized content library with reusable post storage
• SMART scheduling powered by AI to improve posting times over time
WHO IT'S FOR:
• Single-location washes that need a more professional online presence
• Self-serve and in-bay automatic washes trying to stay visible consistently
• Operators building toward growth who need a reliable marketing foundation
• Washes without an in-house marketing person
• Teams that want consistent posting without hiring a full agency or employee
16 posts/mo. + stratEgy
This is like lighting the Bat Signal.
Turn up the volume. For carwashes ready to grow memberships, stay visible, and turn social media into an actual marketing channel — not just something you post to when you remember. More content, more reach, more momentum, without adding more to your plate.
For 1 brand location. Additional locations: $299/mo each.
WHO MAKES THE POSTS?
We do.
Our team creates, writes, schedules, and manages your monthly content while keeping everything organized inside Co.Lab. You review and approve posts before they go live.
Includes custom graphics, carousels, stories, promotions, and short-form video built for modern social platforms.
WHAT'S INCLUDED?
Everything in Starter, plus:
• 16 custom-designed posts per month
• 1 short-form video edit per month using your footage (perfect for Reels, TikTok, Shorts, and Stories)
• 1 boosted post or ad campaign per month ($25 ad spend included)
• Active comment and message monitoring twice weekly
• Monthly performance reporting with insights and next-step recommendations
• 3 secure team logins included
• Multi-location coordination and organized approval workflows
• Campaign support for memberships, promotions, weather pushes, and seasonal offers
• Priority scheduling and faster turnaround times
• SMART scheduling powered by AI to improve post timing and engagement over time
WHO IT'S FOR:
• Operators ready to grow memberships and local visibility
• Multi-location washes needing centralized marketing support
• Owners ready to add video, promotions, and paid reach to the mix
• Teams looking for more consistency without hiring an in-house department
• Washes that want social media tied to actual business goals and campaigns.
24 posts/mo. + full marketing team
This is like working with Superman.
Your outsourced marketing department.
Built for multi-location carwashes that need more than “someone posting on Facebook.” Scale gives you consistent content, ads, strategy, reporting, and customer communication without hiring a full in-house marketing team.
For 1-3 brand locations. Additional locations: $399/mo each.
WHO MAKES THE POSTS?
We do.
Our team handles the strategy, design, writing, scheduling, video editing, campaign planning, and ad coordination for you.
You get a full mix of monthly content including graphics, Reels, Stories, promotions, videos, membership pushes, seasonal campaigns, and ads. Everything is organized in one place for easy review and approvals.
WHAT'S INCLUDED?
Everything in Starter, plus:
• 24 custom-designed posts per month
• 3 short-form video edits per month for Reels, TikTok, Shorts, and Stories
• 3 boosted posts or ad campaigns per month ($150 total ad spend included)
• Full inbox monitoring with customer message response support
• Google Business Profile management and review response assistance
• Meta retargeting setup and campaign coordination
• 1 custom landing page, promo page, or blog post per month
• Loyalty, referral, membership, and review campaign support
• Monthly strategy calls with weekly performance check-ins
• Priority access to OhmCo’s design and tech support teams
• Dedicated strategist and creative lead assigned to your account and biweekly meetings.
• 4 secure team logins included
• Multi-location coordination and organized approval workflows
• SMART scheduling powered by AI to improve timing and engagement over time
WHO IT'S FOR:
• Multi-location operators who need real marketing support
• Regional chains and high-volume washes trying to stay consistent across locations
• Operators focused on growing memberships, loyalty, and community visibility
• Teams tired of scrambling for content every week
• Management groups and distributors supporting multiple wash locations
• Carwashes that need a professional marketing system without building an in-house department
How Co.Lab works:
1. Demo
We walk you through the platform, the workflow, and exactly what’s included.
2. Invoice
Your first month and $299 setup fee are billed upfront. Once payment is received, we get rolling!
3. The Labs Open!
You get access to your Design.Lab and Co.Lab portals for approvals, feedback, content review, scheduling, and brand asset organization. From your team we need first name, last name, and contact info to set up your accounts.
4. Meeting Time
We hop on a 30–60 minute screen share to connect your accounts, review ownership access, clean up profiles, and flag anything that needs recovery or security updates. Yes, you will need passwords for this. Yes, it will be annoying, haha. But we can get through it together!
5. Content Creation
Our team builds your foundational posts first like hours, weather closures, hiring, and maintenance updates, then creates custom monthly content in your brand voice with graphics, captions, campaigns, and scheduling.
6. Review & Approval
You review everything inside Co.Lab using a magic link, no passwords or confusing logins required. Yay! Leave comments, request edits, or approve posts with a quick thumbs-up (it's actually a button that turns green on approval, but a thumbs up is always appreciated).
7. Scheduled, Posted, Tracked
Once approved, your content is scheduled and published automatically. You always know what’s coming, what’s performing, and what’s next. If you're on a plan with strategy or team meetings, we get those scheduled.
8. Monthly Billing
You’ll receive an invoice each month to keep your content rolling. Just a heads up, if billing pauses, content creation and meetings pause too.
Need a bigger package?
We set up network packages for car wash distributors and carwash businesses when you want socials and/or websites powered by OhmCo. It's kinda like a fleet account for marketing. Send us a message to get started.
Can’t Keep Up With Social Media?
WE CAN HELP
Running a carwash already takes enough time, and social media usually gets pushed to the bottom of the list. Reels, captions, graphics, promotions, comments, reviews. It adds up fast. That’s where OhmCo comes in. We create the content, write the captions, schedule the posts, and keep everything organized in one place so your marketing stays active without turning into another full-time job.
Built specifically for carwashes, Co.Lab helps operators stay consistent with content that actually sounds industry-aware, not generic or robotic. No messy email chains. No spreadsheet chaos. No hunting down passwords after an employee leaves. Everything lives inside Design.Lab and Co.Lab for easy approvals, edits, scheduling, and tracking.
One wash or twenty (or more), the system scales with you.
co.lab plays nicely with...
Everything! Co.Lab is easy to use, affordable, and packed with powerful, time-saving features with support from carwash industry professionals.
Need a website too?
Socials are louder when your website backs them up.
Every post drives traffic somewhere. If "somewhere" is a 2015 GoDaddy site with broken hours, you're losing the customer at the door.
Co.Lab clients get priority access to Web.Lab.
Social Media FAQs
What’s the best social media platform for my business?
It depends on your goals and your audience. With Co.Lab, we figure out where your customers actually are — and focus your time and budget there instead of chasing every new platform.
Why use a platform instead of posting on each account?
Because logging in and out of every account is a time-wasting nightmare. Whil we really super love the new meta platform, it only posts to Instagram and Facebook. With Co.Lab, you can plan, schedule, and post to all your accounts in one place — plus track results, store content, and keep your brand consistent without juggling a million tabs.
What’s the ROI on social media?
We measure everything. From post reach to clicks to sales, you’ll see exactly how your marketing dollars are working and help you adjust your budget and needs when the time comes.
Does social media really bring in new customers?
Yes — when it’s strategic. Co.Lab campaigns are built to drive traffic, sell memberships, and keep your bays busy. We measure everything. From post reach to clicks to sales, you’ll see exactly how your marketing dollars are working.
I don’t have time to manage social media. Can you do it for me?
Absolutely. That's kinda the point of this entire web page - social media marketing for carwashes.
What kind of content actually works?
Oh geeze, that’s a hard question. And it changes all the time. The internet is a weird place and changes so fast! Sometimes it’s a scary Barbie doll, sometimes it’s a kid getting hit on the head with a lizard. With OhmCo, you get custom graphics, short videos, promos, and seasonal posts — all made to stop the scroll, build your brand, and drive traffic. We track what works, then do more of that.
How often should I post on social media?
Consistency wins. We build a schedule that works for your business — and stick to it — so you stay top-of-mind without burning out. Don't let your last post be Happy New Year in April.
Is there a long-term contract?
3-month minimum on Broadcast and Frequency, 6-month on Channel One. Month-to-month after that. Cancel anytime after the three months. We only requier that because it takes awhile to get set up and start getting accurate data.
Do I get to approve everything before it posts?
With your permission, we will post holiday things without your approvals, but everything else requires you to check yes to go live.
Can I switch packages?
Yes — up or down, anytime after the minimum term.
Do you really only work with carwashes?
Carwashes and carwash adjacent. We've worked on popcorn, tanning, dog grooming, chemistry, water treatment, HVAC, and storage... Carwashers have a vast array of small businesses!
What if my old marketing person took the passwords?
We deal with this constantly. Tech Support hours get it sorted, and we set everything up properly so it never happens again.
Can you do it for one location? Twenty?
Yes. Locations 1 and 2 are included in every done-for-you package. Add more anytime — pricing scales transparently.
