OhmCo - previously rule of design - carwash marketing and blogging

Icterine Yellow

Mel Ohlinger • November 9, 2022

Icterine

Is it a brand of discount mouthwash? A chemical agent designed to sweeten gelatin-based cakes back in the fifties? A type of bacteria that snuggles into the cracks between your fingers and makes them uncontrollably itchy?


It's a color --- one with some history (which is more than can be said about some other colors we come across). Icterine is a brilliant shade of yellow, and our main branding color at Rule of Design. As part of our branding, we use a modern take on an ancient Greek color palette to reinforce the symbolism behind the rules of design, or the golden ratio. 


The roots of this medicinal-sounding name stem from ancient Greece, specifically the word "ikteros" which means jaundice. Icterine is most commonly used today to describe a species of birds with yellow feathers, like the Icterine Warbler, but can also be found describing any product that shares the same color.

Icterine yellow, acid yellow, ohmco yellow colors

In a RGB color space, hex #fcf75e (also known as Icterine) is composed of 98.8% red, 96.9% green and 36.9% blue. Whereas in a CMYK color space, it is composed of 0% cyan, 2% magenta, 62.7% yellow and 1.2% black. It has a hue angle of 58.1 degrees, a saturation of 96.3% and a lightness of 67.8%. #fcf55f color hex could be obtained by blending #ffffbc with #f9ef00. Closest websafe color is: #ffff66.


Finding the right color to represent your brand is a problem most business owners probably haven't considered. And while our happy shade of vibrant yellow happens to coincide with ancient jaundice, we're happy with the results its given us.


We can help you bring the right color and thoughtful design that works hard for you. Get in touch if you need a hand finding your next Icterine!



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