Icterine

Is it a brand of discount mouthwash? A chemical agent designed to sweeten gelatin-based cakes back in the fifties? A type of bacteria that snuggles into the cracks between your fingers and makes them uncontrollably itchy?

It's a color --- one with some history (which is more than can be said about some other colors we come across). Icterine is a brilliant shade of yellow, and our main branding color at Rule of Design. As part of our branding, we use a modern take on an ancient Greek color palette to reinforce the symbolism behind the rules of design, or the golden ratio. 

The roots of this medicinal-sounding name stem from ancient Greece, specifically the word "ikteros" which means jaundice. Icterine is most commonly used today to describe a species of birds with yellow feathers, like the Icterine Warbler, but can also be found describing any product that shares the same color.